Savings are Broken.
Most people struggle with saving - it's easy to delay, inconvenient to start, and doesn't fit busy working lives anymore.
THE PROBLEM
Almost 70% of salaried Indians are stressed about money and feel far from living the life they want. Goals like a buying home, wedding, or affording kid's education feel out of reach because savings stay small or don't grow at all.
Not everyone knows investing
Can't expect a nurse or a scientist to be an expert - basics like risks and returns confuse most.
DIY x F&Os -
Investors always lose capital
Young investors are lured by DIY apps into F&O trading for quick gains and end up losing their money.
Trust feels shaky
Past scams or opaque advice make banks and apps seem unreliable.
Too many choices
Too many options confuse people and lead to no investing at all.
INTRODUCING
SALARY SIPs
It allows employees to automatically invest a part of their salary into personalised mutual funds, with a 5% employer contribution.
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AI Risk Assessment
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Personalised Fund Recommendation
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Decide amount to invest
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Employer adds 5%
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Invested in mutual funds
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A step taken towards achieving the goals

Validated by real experts early
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A leading global e-commerce platform
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A global retail powerhouse
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A top cloud CRM provider
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A major consulting firm
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A popular Indian D2C jewellery brand
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and 10 others.
Our Pivot Story
Pivot 2 Salary SIP
We started with personalised mutual funds for individuals
- app launched
- 500+ users
- under ₹1 crore AUM
But the retail investing space is packed with a lot of players spending heavily on marketing. We saw the same core problem (financial stress for salaried folks) but realised scaling head-on would cost us more in acquisition than we'd earn.
And so we pivoted to employer-backed Salary SIPs as our go-to-market strategy.

WHY CHOOSE US?
Recognized by


AMC Partnerships
We have partnered with top asset management companies like HDFC, ICICI, SBI and 25 others to deliver the best, diverse mutual funds - tailored for your goals, with expert management and seamless access.
No guesswork: Just reliable growth through our Salary SIPs.









Frequently asked questions
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